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communicating the value of a product or service to customers, for the purpose of selling the product or service.
a form of communication for marketing and used to generate increased consumption of their products or services to customers.
the relationship between advertising and customer - critical connectivity that targets customers in an effective fashion.
successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship.
a series of activities designed to enhance the level of customer satisfaction, the feeling that a product or service has met the customer expectation.
the analysis and planning on how a brand is positioned in the market. Developing a good relationship with target public is essential for brand management.